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Archive for the ‘social media’ Category

Calling all social media junkies in Ohio (and surrounding areas) :

Just a little note to remind you all that Podcamp Ohio will be held this weekend in the glorious city of Columbus, Ohio. The event is FREE. Yes, I said FREE. If you are scratching your head right now asking yourself, “What the hell is a Podcamp?” — Please visit the Web site here.

If you are being highly productive and don’t have time to scan the site for information, then why are you reading my blog?!?! Just kidding of course. Here is a brief overview:

WHAT: A conference that helps connect people interested in blogging, social networks, podcasting and new media. Attendees can learn, share, and grow their new media skills with others.

WHEN: June 28, 2008 from 9 a.m. to 5:30 p.m.

WHY: You will learn all sorts of really cool things about the various aspects of social media. It’s also a great way to meet new folks who love to do the same things as you! (translation: NETWORK, NETWORK, NETWORK)

Some of the sessions that are being offered include, but are not limited to:

Managing Multiple Online Identities by Daniel Johnson Jr.

Small Words: The Power of Twitter by Michelle Lentz

What NOT To Do: Podcasting and other Social Media Anti-Tips by Luke Armour and Paull Young

WordPress 201: Beyond the Basics by Mitch Canter

Dude, Your Podcast Sucks: Six Steps to a Powerful Podcast by Doug Petch

To see the full list of sessions, please click here.

Obviously, I am very excited about the event. I can’t wait to learn more about the different types of social media and how they all work together. Plus, I get to hang out with some pretty sweet people in the process. (Cough, cough) –my favorite Aussie Paull Young, Kait Swanson, Luke Armour, Constantin Basturea, and Michael Denton to name a few. Come join us for a great weekend!!

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The Christmas rush is over. I drove all around the state of Ohio in the past four days, spreading the Christmluggage.jpgas cheer everywhere I went. Now that I have my new little car, which is deemed the “Red Rocket” by my brother, I feel safe driving for thousands of miles. I hope everyone else had an enjoyable Christmas with family and friends. I know I did. I even received my highly sought-after eight piece luggage set. Times sure change as you get older. I wanted luggage for Christmas. Luggage! hahahahahaha….. it makes me giggle. But, I got it and I couldn’t be happier.

While I was running around playing Santa, I came across a holiday greeting from England. I did a double take while scanning over some YouTube videos and sure enough, there she was–Queen Elizabeth. Apparently, the British monarchy has its own YouTube channel. The channel was started two months ago and has received millions of hits from its 19 posted videos. The 2007 Christmas broadcast from Queen Elizabeth was posted on Dec. 20 and already has nearly 450,000 hits. The 1957 Christmas broadcast, which features a special message from a much younger Queen Elizabeth, debuted the same day as the 2007 broadcast. As of this evening, it had more than 800,000 views. You do the math. People ARE watching.

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Change is inevitable. As public relations professionals we must embrace the change in technology and all around us. Let’s face it. If an 81-year old woman can post videos on YouTube, so can a middle-aged PR professional. Social media channels like YouTube, Flickr, WordPress and others make it possible to reach a large audience in an effective way. With the American consumer spending an average of 14 hours online a week, it would be stupid not to tap into this resource. So, I urge you, public relations professionals, to embrace the change of online media. After all, a social media New Year’s resolution beats a diet resolution any day… right?

As for you Queen Elizabeth… you go girl!

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christmas.jpgI am a busy college student.  When I want to see my family, I have to pencil them in to my schedule…. I know, it’s quite sad.  But, this wonderful college career is over soon and I am relatively certain it will all be worth it.  Because of this lack of time, I have found myself shopping online more frequently over the past couple years.  Today, while I was reading an article on The National Retail Foundation Web site,  I came across a study about the 2007 holiday shopping predictions.  The statistics are staggering and interesting for any public relations practitioner in the retail business. Here are some key points from the article

  • 44.3 % of adults plan to shop online during the 2007 holiday season
  • 53.8 % of adults would like to receive a gift card as a gift
  • the average American will spend almost $500 on gifts for family members
  • the average adult will spend approximately $100 on gifts for themselves in in the holiday season (more…)

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Are you a Tigger or an Eeyore?

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On Monday, I started drafting a new blog post in my mind. It started as a post about Kent State’s PR program. On Tuesday, it was a post about PR in the entertainment industry. The topics kept changing as the week progressed, but it wasn’t until yesterday that I found something that really made sense. I was reading the latest Young PR post, which included a video feed of a speech given by Randy Pausch.

Pausch is a professor of computer-science at Carnegie Mellon University. He is also terminally ill with pancreatic cancer and is expected to only live for a few more months. In the speech, Pausch outlined several points to consider while riding the roller coaster of life. If you have an hour to spare , watch it. ( I know, I know…. you don’t even have a minute to spare! ) But, it is hands-down the best speech I have ever heard. You can learn more about Pausch in this Wall Street Journal article. Here are some of the main points of his speech:

  • Brick walls are there for a reason, they let us prove how badly we want things.

  • Get fundamentals down. Without them, none of the fancy stuff can happen.

  • Wait long enough, and people will surprise and impress you.

(more…)

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