New & Improved Airport Amenities



The air travel industry in the United States have been struggling since  the Sept 11th attacks.  Many companies have filed bankruptcy and most are still fighting to get out of debt.  As I was  reading an article in USA Today earlier this morning, I found some interesting facts about what airports are doing to appeal to the public.  After more research, I realized some airports are tapping into social media tools to communicate better with patrons. 

Our very own Akron-Canton airport is using blogs! Yes, you heard correctly… BLOGS.  The airport offers a link on its Web site to 3 Akron-Canton executives’ blogs about different aspects of  the airport.  When I clicked on the link, I expected to see a handful of posts about how wonderful the airport is.  What I found actually surprised me and made me give a tip of my hat to the airport for being so transparent to its customers.  The blogs are updated regularly, include great links and ( gasp ) even discuss the importance of social media.

Blogging is only the tip of the iceberg when it comes to airport changes and new amenities.  Here are some new services you may find at an airport near you:

  • Massage stations

  • Flu shots in airport terminals

  • Napping chairs in terminals ( http://www.metronaps.com/ )

  • Fitness centers

  • Work stations equipped with laptops, printers, fax machines and U.S. Postal Service drop boxes Continue Reading »

christmas.jpgI am a busy college student.  When I want to see my family, I have to pencil them in to my schedule…. I know, it’s quite sad.  But, this wonderful college career is over soon and I am relatively certain it will all be worth it.  Because of this lack of time, I have found myself shopping online more frequently over the past couple years.  Today, while I was reading an article on The National Retail Foundation Web site,  I came across a study about the 2007 holiday shopping predictions.  The statistics are staggering and interesting for any public relations practitioner in the retail business. Here are some key points from the article

  • 44.3 % of adults plan to shop online during the 2007 holiday season
  • 53.8 % of adults would like to receive a gift card as a gift
  • the average American will spend almost $500 on gifts for family members
  • the average adult will spend approximately $100 on gifts for themselves in in the holiday season Continue Reading »


Stay Classy Cleveland…




I was struggling once again this week to find a relevant topic for my next blog post.  Then, it dawned on me.  Why not blog about the one thing I have been completed immersed in for the past several weeks…. Cleveland Indians baseball.


Actually, the genius idea came to me late in the 6th inning of Game 4 of the ALCS series in Cleveland on Tuesday night.  Anyone who is a baseball fan, or consumes any news at all, knows what I am talking about.  The Boston Red Sox came to the plate in the 6th inning, and for the first time in LCS history hit back-to-back-to-back home runs.  No, that is not a typo.  They hit three of them…. in a row.  Now, as an avid baseball fan, I would normally tip my hat to the Red Sox for such a great accomplishment.  But the last home run, which was hit by the infamous Manny Ramirez, really boiled my blood.  He hit the ball and stood with his hands up in the air until it cleared the center field wall.  Then he trotted slowly around the bases enjoying all of the moment.  The action was cocky, unprofessional and made the Red Sox organization look foolish.  I guess I should inform you that the score was 7-2 in favor of the Tribe at this time.  It’s not like Manny had hit a 9th inning walk-off home run.  Continue Reading »

What character are you?

Are you a Tigger or an Eeyore?


On Monday, I started drafting a new blog post in my mind. It started as a post about Kent State’s PR program. On Tuesday, it was a post about PR in the entertainment industry. The topics kept changing as the week progressed, but it wasn’t until yesterday that I found something that really made sense. I was reading the latest Young PR post, which included a video feed of a speech given by Randy Pausch.

Pausch is a professor of computer-science at Carnegie Mellon University. He is also terminally ill with pancreatic cancer and is expected to only live for a few more months. In the speech, Pausch outlined several points to consider while riding the roller coaster of life. If you have an hour to spare , watch it. ( I know, I know…. you don’t even have a minute to spare! ) But, it is hands-down the best speech I have ever heard. You can learn more about Pausch in this Wall Street Journal article. Here are some of the main points of his speech:

  • Brick walls are there for a reason, they let us prove how badly we want things.

  • Get fundamentals down. Without them, none of the fancy stuff can happen.

  • Wait long enough, and people will surprise and impress you.

Continue Reading »

 Election 2008, Web 2.o style


Senator John Edwards did something today that will set an example for the rest of the presidential candidates.  At noon, the Senator entered a room at the University of New Hampshire and was engaged in a live dialogue with UNH students and an online audience.  The event was part of MTV’s Choose or Lose campaign and featured online support from MySpace

 Instead of the normal boring television debates, the dialogue featured an interactive conversation in which online users could post questions for the Senator to answer.  The Web site also allowed users to vote on how well the Senator was answering each question.  Some of the responses to choose from included ‘answered  the question/understands reality’ and ‘bad ideas/out of touch.’  The results from these responses were then put into a pie chart and shown to the Senator throughout the hour-long dialogue. Chris Cillizza of the Washington Post presented the online poll information and MTV’s SuChin Pak and Gideon Yago moderated the event. Talk about embracing the Internet and online social networks!!  Way to go Edwards!

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Coke to recycle… again

Coca-Cola to recycle…. again



Earlier this month, Coca-Cola announced it was investing over $60 million to construct the world’s largest plastic bottle recycling plant. According to Coke, the goal of the plant is to “recycle and reuse 100 percent of the companies PET bottles in the United States.” Seriously, what are they thinking? There is no way to recycle 100 percent of all the plastic bottles they are using around the country. Unless they are going to hire people to go through trash on the streets, I don’t think this strategy is going to work.

According to the National Association for the PET Container Resources 2005 report, only 1,170 of the 5,075 PET bottles are recycled in the United States. That means only 23.1% of Americans are recycling.

If the past is any indication, Coca-Cola’s goals are much higher than possible to achieve success. Coke stated in a New York Times article on Sept. 6, 1990 that all of its bottles would be made using 25 percent recycled materials. The announcement made news for Coke, and made them stand out among other companies at the time. However, Coke decided several years into the campaign that it was too much of a high cost. Now, let’s recall that Fortune 500 magazine did report in 2005 that the Coca-Cola company had over $23 million in revenue. Hmmmmm…….

Continue Reading »