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Happy Friday!

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I hope everyone is having a happy holiday season so far. As a present to my readers, I have decided to write an entertaining little post. It isn’t 100 percent PR-driven, but it should make your Friday go a little better. Enjoy!

1. I have more than 1,000 views on my blog! Yippeeee!

I have found this whole blogging experience to be pretty sweet. I have the chance to write about whatever is on my mind, ranging anywhere from the 2008 presidential election to the Cleveland Indians. And, apparently people are reading it. Very cool. Bill told me at the beginning of the fall semester that I had the “blogging bug.” I laughed it off, but then it became a harsh reality. I am not joking when I say I have got up at 3 a.m. and thought to myself, “I should blog about this or that.” I must say it’s rather addicting and oh-so-fun at the same time. Here’s to another great year of blogging!

2. Go Team Cincinnati!!!

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So, I am a bit of a TV nerd. Now that I have no classes to keep me occupied, I have been spending my weeknights in front of the television. As you all know, I have a love for Cincinnati. It’s one of my favorite places to visit ( and not only because Aaron lives there .) Clash of the Choirs was on television this week. For all you who don’t watch the cheesy reality shows, here is a quick synopsis. Celebrities go back to their hometowns and assemble choirs. Then, they fly to NYC for a week and compete for a grand prize of $250,000. The money is then given to the hometown charity of choice. In Cincinnati’s case, the charity was Children’s Hospital. It was quite a victory for Cincinnati, and all of Ohio. I was pretty excited about it– especially because the choir did a version of Garth Brooks’ “Friends in Low Places.” Take that puzzled look of your face and check out the choir’s version of the song here. I think anyone who can pull this off deserves to win.

3. Welcome to the blogging world Rob Jewell!

Everyone that reads my blog knows that I am very proud of the Kent PR program and all it has taught me over the past four years. I read Bill’s blog on a daily basis. Now, I am happy to welcome another great professor to the blogosphere. Everyone should check out Rob’s blog, PR on the run. Rob is a great teacher. He always encouraged me to do my best. He pushed me to excel, but always provided positive feedback. I am excited to continue my PR education through his blog. Bill– two professors down, how many more to go?

Okay, enough rambling for one day. Merry Christmas everyone!

For some sick humor, check out my new favorite Youtube video. If you are easily offended, you may want to avoid playing the video. But, I laugh every single time I watch it.

I’m baaaaaack

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I apologize for being MIA for the past month or so, but I am proud to tell you all that I have completed my last ever college class. Wooooo Hoooooo. I must say it is a surreal experience. I am excited, scared shitless and so very anxious all at the same time. I am lucky enough to have obtained an internship until May, so the pressure of finding a job immediately is not here quite yet. So, I am taking this time to relax and de-stress myself… and of course to update my blog! I have wanted to post more in the past month, but I had this little class called PR Campaigns that consumed my entire life. I am back in the saddle again, so I hope everyone is still interested in this blog.

Don’t hate PR folks…


After reading about the infamous Wired professionals.jpgmagazine post singling out PR professionals who pitched stories unrelated to the magazine or simply put no effort into researching the magazine or the authors, I found this insightful post from Linda Vandevrede. It’s a must-read for all PR professionals who actually do their job the right way. Linda gives 10 reasons why people should not hate PR practitioners. My favorites are:

  • They’re much easier to talk to than other professions. (Ever attend an engineering or accounting conference?)
    I agree. PR professionals are trained in the art of communication. We all know that newspaper or magazine journalists need extra information when deciding to write a story. Wouldn’t you rather talk to someone who knows how to explain things thoroughly? If not, then by all means, try to communicate with a lawyer or an accountant. I am pretty sure you will find it to be rather difficult.
  • They’ve deliberately chosen a field where there is little control and few thank you’s. PR professionals realize that most of the hard work they do will never be credited to them. They will attract attention through media outlets, and no one will realize they were the ones who did all the research and compiled the information. Pat yourselves on the back journalists, you are the ones who will receive Pulitzer prizes.
  • They don’t care how you communicate with them. They’ll respond to emails, Twitter, Facebook, LinkedIn, cell phones, smoke signals, you name it.
    PR professionals’ goal is to get publicity for their company/organization. They are constantly trying to communicate with the media. Since the overall goal is to gain a noticeable presence in media, they will do everything they can to get back to your questions and concerns.

I agree that some public relations practitioners have become lazy due to online media options, but the vast majority of PR professionals still work hard to accomplish goals. We research for endless hours and then try to see our work come to fruition in the media. If we hold ourselves accountable and work as hard as we know we should be working, it will all fall into place. One last point. Research. Research. Research.

  New & Improved Airport Amenities

 

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The air travel industry in the United States have been struggling since  the Sept 11th attacks.  Many companies have filed bankruptcy and most are still fighting to get out of debt.  As I was  reading an article in USA Today earlier this morning, I found some interesting facts about what airports are doing to appeal to the public.  After more research, I realized some airports are tapping into social media tools to communicate better with patrons. 

Our very own Akron-Canton airport is using blogs! Yes, you heard correctly… BLOGS.  The airport offers a link on its Web site to 3 Akron-Canton executives’ blogs about different aspects of  the airport.  When I clicked on the link, I expected to see a handful of posts about how wonderful the airport is.  What I found actually surprised me and made me give a tip of my hat to the airport for being so transparent to its customers.  The blogs are updated regularly, include great links and ( gasp ) even discuss the importance of social media.

Blogging is only the tip of the iceberg when it comes to airport changes and new amenities.  Here are some new services you may find at an airport near you:

  • Massage stations

  • Flu shots in airport terminals

  • Napping chairs in terminals ( http://www.metronaps.com/ )

  • Fitness centers

  • Work stations equipped with laptops, printers, fax machines and U.S. Postal Service drop boxes Continue Reading »

christmas.jpgI am a busy college student.  When I want to see my family, I have to pencil them in to my schedule…. I know, it’s quite sad.  But, this wonderful college career is over soon and I am relatively certain it will all be worth it.  Because of this lack of time, I have found myself shopping online more frequently over the past couple years.  Today, while I was reading an article on The National Retail Foundation Web site,  I came across a study about the 2007 holiday shopping predictions.  The statistics are staggering and interesting for any public relations practitioner in the retail business. Here are some key points from the article

  • 44.3 % of adults plan to shop online during the 2007 holiday season
  • 53.8 % of adults would like to receive a gift card as a gift
  • the average American will spend almost $500 on gifts for family members
  • the average adult will spend approximately $100 on gifts for themselves in in the holiday season Continue Reading »

  

Stay Classy Cleveland…

 

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I was struggling once again this week to find a relevant topic for my next blog post.  Then, it dawned on me.  Why not blog about the one thing I have been completed immersed in for the past several weeks…. Cleveland Indians baseball.

 

Actually, the genius idea came to me late in the 6th inning of Game 4 of the ALCS series in Cleveland on Tuesday night.  Anyone who is a baseball fan, or consumes any news at all, knows what I am talking about.  The Boston Red Sox came to the plate in the 6th inning, and for the first time in LCS history hit back-to-back-to-back home runs.  No, that is not a typo.  They hit three of them…. in a row.  Now, as an avid baseball fan, I would normally tip my hat to the Red Sox for such a great accomplishment.  But the last home run, which was hit by the infamous Manny Ramirez, really boiled my blood.  He hit the ball and stood with his hands up in the air until it cleared the center field wall.  Then he trotted slowly around the bases enjoying all of the moment.  The action was cocky, unprofessional and made the Red Sox organization look foolish.  I guess I should inform you that the score was 7-2 in favor of the Tribe at this time.  It’s not like Manny had hit a 9th inning walk-off home run.  Continue Reading »

What character are you?

Are you a Tigger or an Eeyore?

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On Monday, I started drafting a new blog post in my mind. It started as a post about Kent State’s PR program. On Tuesday, it was a post about PR in the entertainment industry. The topics kept changing as the week progressed, but it wasn’t until yesterday that I found something that really made sense. I was reading the latest Young PR post, which included a video feed of a speech given by Randy Pausch.

Pausch is a professor of computer-science at Carnegie Mellon University. He is also terminally ill with pancreatic cancer and is expected to only live for a few more months. In the speech, Pausch outlined several points to consider while riding the roller coaster of life. If you have an hour to spare , watch it. ( I know, I know…. you don’t even have a minute to spare! ) But, it is hands-down the best speech I have ever heard. You can learn more about Pausch in this Wall Street Journal article. Here are some of the main points of his speech:

  • Brick walls are there for a reason, they let us prove how badly we want things.

  • Get fundamentals down. Without them, none of the fancy stuff can happen.

  • Wait long enough, and people will surprise and impress you.

Continue Reading »