Sorry about my recent absence in the blogging world. My life has been chaotic lately… to put it lightly. So, I’m getting back into the groove and actually setting aside some time to work on this lovely little blog. I have lots of updates to share with everyone.
1. I’m getting married!! After about 4 years of dating, Aaron and I are finally tying the knot. I was 100 percent wrong when I told people that he would be buying a big screen TV before a ring. Sorry Aaron, I stand corrected. (note: the TV was purchased approximately one week after the engagement) We picked August 29, 2009 and I cannot wait! The wedding web site is in the works, the half-finished version of it can be found at www.abby-aaron.com.
2. I have OFFICIALLY moved to Cincinnati. I couldn’t be happier about the move and I am excited to be starting my PR career in such a great city. The social media ties are strong here and I can only assume they will get stronger in the future. Thanks to everyone who has helped with the transition– mainly Kevin Dugan. Dude, you rock.
3. Aaron and I are buying a house! Our apartment lease is up in December, so we are on the lookout for a nice little starter home somewhere around Cincinnati. If anyone has suggestions, please send them my way. I am a little partial to the east side of town 🙂
That’s about it for now. I have decided to change my blog a little bit. I am still focusing on PR-related things, but some personal things are also going to be incorporated into some posts. I hope everyone is okay with this. Don’t worry, I promise to deliver some humor. That’s all for now… thanks for reading. I will be back soon, I promise!
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Posted in pitching, Public Relations, tagged pitching, PR on November 26, 2007|
2 Comments »
After reading about the infamous Wired magazine post singling out PR professionals who pitched stories unrelated to the magazine or simply put no effort into researching the magazine or the authors, I found this insightful post from Linda Vandevrede. It’s a must-read for all PR professionals who actually do their job the right way. Linda gives 10 reasons why people should not hate PR practitioners. My favorites are:
- They’re much easier to talk to than other professions. (Ever attend an engineering or accounting conference?)
I agree. PR professionals are trained in the art of communication. We all know that newspaper or magazine journalists need extra information when deciding to write a story. Wouldn’t you rather talk to someone who knows how to explain things thoroughly? If not, then by all means, try to communicate with a lawyer or an accountant. I am pretty sure you will find it to be rather difficult.
- They’ve deliberately chosen a field where there is little control and few thank you’s. PR professionals realize that most of the hard work they do will never be credited to them. They will attract attention through media outlets, and no one will realize they were the ones who did all the research and compiled the information. Pat yourselves on the back journalists, you are the ones who will receive Pulitzer prizes.
- They don’t care how you communicate with them. They’ll respond to emails, Twitter, Facebook, LinkedIn, cell phones, smoke signals, you name it.
PR professionals’ goal is to get publicity for their company/organization. They are constantly trying to communicate with the media. Since the overall goal is to gain a noticeable presence in media, they will do everything they can to get back to your questions and concerns.
I agree that some public relations practitioners have become lazy due to online media options, but the vast majority of PR professionals still work hard to accomplish goals. We research for endless hours and then try to see our work come to fruition in the media. If we hold ourselves accountable and work as hard as we know we should be working, it will all fall into place. One last point. Research. Research. Research.
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