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Posts Tagged ‘social media’

I came across this video while on Twitter this morning.  I have a feeling it’s going to spread like a wildfire.  When I viewed it early this afternoon, it had like  15,000 views or something. Now it’s up to almost 30,000.  Oh, by the way, it was added yesterday.  I think it’s important to understand the impact social media can have. Say this video ends up reaching 200,000 people or something– and 20,000 of those people say hmmmm I AM going to vote this year. Those 20,000 votes could change the entire election. So, if you enjoy this video as much as me, pass it along! 

And, just for the fun of it, check out this hysterical video by Sarah Silverman. (note: some may find it offensive)

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Good morning and happy Super Tuesday to you! I had all intentions of writing this post last night, but I got a little caught up in getting my newly acquired iPod to function properly. (it was my first competitive purchase on Ebay… I won it with 14 seconds left.. woot woot! ) obama.jpg

Has anyone seen the new music video ehhh…. speech put to music…. ehhhhh coolest thing ever from Barack Obama lately? Well, if you haven’t, you should probably take a look or this post will make no sense to you. Firstly, I would like to applaud will.i.am for pulling such great performers together and making a musical piece that is so inspiring. I am positive that Mr. Obama is also applauding and thanking you for all the publicity he has received from the video.

This particular video is another perfect example of how to use interactive tools such as streaming video and YouTube to drive a point home and promote oneself. The video was posted on YouTube three days ago and already has 1,205,535 views. How many of these people have never paid attention to politics before now? How many thought the video was inspiring enough to motivate them to vote in today’s election? How many people passed the video link along to their friends and family? I know I did. It’s amazing how fast these things can move huh?

I am already a big fan of Barack Obama. I think he brings a nice, fresh breath of air to a struggling society. After I saw the speech/music video yesterday, I thought to myself “Hmm…. maybe he gets this whole social media thing.” I would say he does. Look at his website. He not only features the video on the very first page, but he has a blog, streaming web video from events across the country and an interactive map used to locate local events. Oh yea, he has that whole social media thing going on down in the right-hand corner of the page too. It lists all the different tools he is using to connect to people.

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As you read about the election coverage today and listen to the results later this evening, think about Obama’s strategy. I would venture a guess that he is gaining a LOT of younger votes. Every time I log in to Facebook, Myspace or Youtube,something about Obama is there to greet me. Sounds like a good strategy to me since the average user spends somewhere around 160 minutes per month on Facebook.

Other candidates are doing the same, but I think Obama has integrated his social media tactics better than anyone else on the ballot. If candidates are trying to win presidential elections while using these tactics, I think PR professionals should start using them too. I’m sure many clients would love to see their product’s video receive hundreds, thousands or millions of hits on Youtube. Once again, embrace these changes PR professionals! And go vote too!

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The Christmas rush is over. I drove all around the state of Ohio in the past four days, spreading the Christmluggage.jpgas cheer everywhere I went. Now that I have my new little car, which is deemed the “Red Rocket” by my brother, I feel safe driving for thousands of miles. I hope everyone else had an enjoyable Christmas with family and friends. I know I did. I even received my highly sought-after eight piece luggage set. Times sure change as you get older. I wanted luggage for Christmas. Luggage! hahahahahaha….. it makes me giggle. But, I got it and I couldn’t be happier.

While I was running around playing Santa, I came across a holiday greeting from England. I did a double take while scanning over some YouTube videos and sure enough, there she was–Queen Elizabeth. Apparently, the British monarchy has its own YouTube channel. The channel was started two months ago and has received millions of hits from its 19 posted videos. The 2007 Christmas broadcast from Queen Elizabeth was posted on Dec. 20 and already has nearly 450,000 hits. The 1957 Christmas broadcast, which features a special message from a much younger Queen Elizabeth, debuted the same day as the 2007 broadcast. As of this evening, it had more than 800,000 views. You do the math. People ARE watching.

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Change is inevitable. As public relations professionals we must embrace the change in technology and all around us. Let’s face it. If an 81-year old woman can post videos on YouTube, so can a middle-aged PR professional. Social media channels like YouTube, Flickr, WordPress and others make it possible to reach a large audience in an effective way. With the American consumer spending an average of 14 hours online a week, it would be stupid not to tap into this resource. So, I urge you, public relations professionals, to embrace the change of online media. After all, a social media New Year’s resolution beats a diet resolution any day… right?

As for you Queen Elizabeth… you go girl!

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christmas.jpgI am a busy college student.  When I want to see my family, I have to pencil them in to my schedule…. I know, it’s quite sad.  But, this wonderful college career is over soon and I am relatively certain it will all be worth it.  Because of this lack of time, I have found myself shopping online more frequently over the past couple years.  Today, while I was reading an article on The National Retail Foundation Web site,  I came across a study about the 2007 holiday shopping predictions.  The statistics are staggering and interesting for any public relations practitioner in the retail business. Here are some key points from the article

  • 44.3 % of adults plan to shop online during the 2007 holiday season
  • 53.8 % of adults would like to receive a gift card as a gift
  • the average American will spend almost $500 on gifts for family members
  • the average adult will spend approximately $100 on gifts for themselves in in the holiday season (more…)

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Are you a Tigger or an Eeyore?

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On Monday, I started drafting a new blog post in my mind. It started as a post about Kent State’s PR program. On Tuesday, it was a post about PR in the entertainment industry. The topics kept changing as the week progressed, but it wasn’t until yesterday that I found something that really made sense. I was reading the latest Young PR post, which included a video feed of a speech given by Randy Pausch.

Pausch is a professor of computer-science at Carnegie Mellon University. He is also terminally ill with pancreatic cancer and is expected to only live for a few more months. In the speech, Pausch outlined several points to consider while riding the roller coaster of life. If you have an hour to spare , watch it. ( I know, I know…. you don’t even have a minute to spare! ) But, it is hands-down the best speech I have ever heard. You can learn more about Pausch in this Wall Street Journal article. Here are some of the main points of his speech:

  • Brick walls are there for a reason, they let us prove how badly we want things.

  • Get fundamentals down. Without them, none of the fancy stuff can happen.

  • Wait long enough, and people will surprise and impress you.

(more…)

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